Privacy Policy

Account & profile data

When you sign up we collect your name, work email, phone number, country, timezone, password (hashed via bcrypt), and any profile photo you upload.

Workspace & operational data

To deliver the Service we process: workspace name, connected WhatsApp numbers, broadcast templates, flow definitions, contact lists, team-member emails and roles, billing details, and audit-log events.

Customer message data

MsgHive stores the messages, attachments, and metadata that flow through your workspace. You are the data controller for this content; we act as a processor under our DPA.

Usage & telemetry

Anonymous usage events (page views, feature clicks, performance metrics) and standard server logs (IP address, browser type, request time) are captured for security and product improvement.

Meta account identifiers (such as WhatsApp Business Account ID and Phone Number ID) when you connect your own WABA.

We use the data we collect to:

• Provide, maintain, and improve the Service
• Process payments, send invoices, and manage your subscription
• Respond to support requests and security incidents
• Detect, prevent, and address abuse, fraud, and security threats
• Send transactional emails (receipts, security alerts, product updates you opted into)
• Comply with legal obligations including tax, accounting, and law-enforcement requests

We never sell your data or your customers' data.

To facilitate communication through your connected third-party services such as the WhatsApp Business Platform.

We share data only in these limited circumstances:

• Sub-processors — Contabo (hosting), Razorpay (payments), ZeptoMail (email), Anthropic + OpenAI + Gemini (AI features, redacted of PII).
• Meta WhatsApp Cloud API — to dispatch messages on your behalf.

  MsgHive does not own or control your WhatsApp Business Account. Messages are transmitted using your connected Meta account, subject to Meta's terms and privacy policies.

• Legal requirements — subpoenas, court orders, or to protect rights, safety, and integrity.
• Business transfers — in the event of a merger, acquisition, or sale of assets, with prior notice.

We use first-party cookies for session management, security, and analytics. We do not use cross-site advertising cookies. Detailed list in our Cookie Policy.

We allows users to permanently delete their account directly from within the application.

• Log in to your MsgHive account.
• Navigate to Account → Delete Account.
• Type the confirmation phrase.
• Click Permanently Delete Account.

Once confirmed, your account and associated workspace data will be deleted according to our Privacy Policy and Terms of Service.

We retain personal data for as long as your account is active. After account termination:

• Customer data: exportable for 30 days, then deleted within 90 days
• Audit logs: 7 years for Scale plans (regulatory) or 12 months (other plans)
• Invoices & billing records: 10 years (tax law requirement)
• Backups: encrypted, fully purged within 90 days

We implement industry-standard safeguards:

• Encryption in transit (TLS 1.3) and at rest (AES-256)

Depending on your jurisdiction (GDPR, CCPA, India DPDP Act 2023) you may have rights to:

• Access — request a copy of personal data we hold about you
• Rectification — correct inaccurate information
• Erasure — request deletion ("right to be forgotten")
• Portability — export data in a machine-readable format
• Objection — opt out of certain processing
• Withdraw consent — for any consent-based processing

Email support@msghive.com to exercise any right. We respond inside 30 days.

MsgHive is a business tool not intended for users under 18. We do not knowingly collect data from children. If you believe we have, email support@msghive.com.

MsgHive follows a Bring Your Own WhatsApp Business Account (BYO-WABA) model. When you connect your WhatsApp Business Account, Meta processes messaging data according to its own Privacy Policy and Terms. MsgHive does not access or control Meta billing associated with your WhatsApp Business Account.

Material changes to this Privacy Policy will be notified by email at least 30 days before they take effect. The "Updated" date at the top reflects the latest revision.

Privacy Contact: support@msghive.com

Mailing address: MsgHive. · Navi Mumbai - 410201, India